Logging and Evaluating Usage Behavior for Interest Based Advertisement (also for Third Parties)

We want to present to our users advertisements, which are tailored to their interests or special offers (“interest based advertisement”), and want to limit the frequency of the visibility of certain advertisements - limit how often they see certain advertisements.

For this purpose, we use the following tools. The usage profiles created by the tools using advertising cookies or third party advertising cookies, so-called web beacons (invisible graphics which are also called pixels or counting pixels) or similar technologies. Usage profiles are not combined with personal data.

The tools are used by the providers to show our users in our online offer and in third party offers interest-based advertisements and to steer the frequency with which users see certain advertisements. Regarding the processing of data in connection with the tools, the providers serve as controllers as long as we have not stated otherwise. The tools’ providers forward information, for the purposes mentioned before, to third parties, if necessary.

The tools either do not process user IP addresses at all or shorten them immediately upon collection. You can find information on a tool's provider for each tool as well as information on how to object to the data collection performed by this tool.

Be advised that with regard to tools which use opt out cookies, the opt out function is related to a device or browser and is thus valid for the terminal device or browser used at this time. In case you use several terminal devices or browsers you must opt out on every device and in every browser used.

Additionally, you are able to generally avoid the creation of usage profiles by generally deactivating cookie usage.

Further information on interest-based advertising may be found on the consumer portal http://www.meine-cookies.org. The following link to the portal also enables you to view the activation status of certain tools provided by different providers and to object to the collection and processing of your data by these tools: http://www.meine-cookies.org/cookies_verwalten/praeferenzmanager-beta.html.

A key possibility to object to certain tools in particular those issued by U.S.-based providers can be found at the following link: http://optout.networkadvertising.org/#/

1. Smartstream.TV
You have the right to stop the recording of measurement data through the SMARTSTREAM.TV system at any time by using the option of Cookie Opt-Out: https://smarstream.tv/en/cookie-opt-out. You can also revoke an already given consent with effect for the future at any time.


2. Additional Trackers/Tools


Tracker Type Priavcy-Link Opt-Out-URL
Adform Adserver / Demand Side Platforms (DSPs) https://site.adform.com/privacy-policy-opt-out/ https://site.adform.com/privacy-policy-opt-out/
Adition Adserver / Active Agent DSP (Domain adition.com) Adserver / Demand Side Platforms (DSPs) https://www.adition.com/en/privacy/ https://www.adition.com/en/privacy/
Adobe Audience Manager Data Management Platforms https://marketing.adobe.com/resources/help/en_US/aam/c_data_security_and_privacy.html https://marketing.adobe.com/resources/help/en_US/aam/opt-out-management.html
Appnexus (Adserver) Adserver / Demand Side Platforms (DSPs) https://www.appnexus.com/en/company/platform-privacy-policy https://www.appnexus.com/en/company/platform-privacy-policy
AudienceProject (Produkt: AudienceReport) Optional Tools https://privacy.audiencereport.com/de-DE/for-users/privacy-policy/ https://privacy.audienceproject.com/en-GB/for-users/opt-out/
Batch media Optional Tools http://batch.ba/datenschutzerklarung/
DoubleClick Adserver / Demand Side Platforms (DSPs) https://policies.google.com/privacy?hl=en http://www.youronlinechoices.com/uk/your-ad-choices
Doubleclick Bid Manager (DBM) Adserver / Demand Side Platforms (DSPs) https://policies.google.com/privacy?hl=en http://www.youronlinechoices.com/uk/your-ad-choices
Doubleclick Campaign Manager (DCM) Adserver / Demand Side Plattforms (DSPs) https://policies.google.com/privacy?hl=de http://www.youronlinechoices.com/uk/your-ad-choices
Doubleverify Adverification services https://www.doubleverify.com/privacy/
Flashtalking Adserver Adserver / Demand Side Platforms (DSPs) http://www.flashtalking.com/privacypolicy/ http://www.flashtalking.com/privacypolicy/
Google Analytics / Google Analytics Premium Tracking-systems https://policies.google.com/privacy?hl=de http://www.youronlinechoices.com/uk/your-ad-choices
Integral Ad Science Optional Tools https://integralads.com/de/privacy-policy/ http://www.youronlinechoices.com/uk/your-ad-choices
Integral Ads Adverification services http://www.youronlinechoices.com/uk/your-ad-choices http://www.youronlinechoices.com/uk/your-ad-choices
intelliAd Tracking-systems https://www.intelliad.de/datenschutz/ https://www.intelliad.de/opt-out-manager/
Meetrics Adverification services https://www.meetrics.com/en/data-privacy/
Meetrics Optional Tools https://www.meetrics.com/en/data-privacy/
Moat Adverification services https://moat.com/privacy http://www.youronlinechoices.com/uk/your-ad-choices
Nielsen Optional tools http://www.nielsen.com/ssa/en/privacy-policy.html
Refined Labs Tracking-systems https://www.refinedlabs.com/datenschutz-website https://www.refinedlabs.com/refined-ads-cookie-opt-out
Salesforce (KRUX) Data Management Plattformen https://www.salesforce.com/company/privacy/
Sizmek (Adsever) Data Management Platforms https://www.sizmek.com/privacy-policy/ http://www.youronlinechoices.com/uk/your-ad-choices
The Tradedesk (DSP) Adserver / Demand Side Platforms (DSPs) https://www.thetradedesk.com/general/privacy-policy http://www.adsrvr.org/
comScore tracking-system https://www.comscore.com/About-comScore/Privacy-Policy http://www.scorecardresearch.com/preferences.aspx
Yieldlab AG Supply Side Platforms (SSPs) http://www.yieldlab.de/meta-navigation/datenschutzerklaerung/ http://www.yieldlab.de/elements/privacy/
Dentsu Aegis Networks Media Agency http://www.dentsuaegisnetwork.de/SiteServices/PrivacyandCookiePolicy  
GroupM / Xaxis Optional Tools https://www.groupm.com/mplatform-privacy-policy https://www.xaxis.com/opt-out/
The ADEX Optional Tools http://theadex.com/datenschutz http://theadex.com/datenschutz#opt-in-out
Ad Safety Optional Tools https://adsafety.net/privacy.html/ https://adsafety.net/optout.html/